2.4 The Law of Equal Marginal Utility EMU
The Law of Equal Marginal Utility EMU is a core concept in the cardinal approach to consumer behavior analysis. The Law of Equal Marginal Utility EMU, also known as The Law of Equal Marginal Utility EMU, is a principle in consumer behavior that states a consumer maximizes total utility by allocating their limited resources such that the marginal utility (additional satisfaction) gained from the last unit of currency spent on each good or service is equal. In other words, consumers distribute their expenditures across goods so that each purchase provides equal utility per unit of cost, achieving the most efficient satisfaction of their needs within a budget constraint. This topic is equally important for the students of economics across all the major Boards and Universities such as FBISE, BISERWP, BISELHR, MU, DU, PU, NCERT, CBSE & others & across all the business & finance disciplines.








